A common misconception advertisers associate in pay per click advertising is that if you increase the CPC of your adverts and spend more on your campaign, you will gain more conversions. This might be true. However, in most cases, it is a lie. Spending more on a campaign will not always result in more conversions. This is the first reason why you should not get into bidding wars with competitors in PPC. Here are some more reasons below. Before I go any further, it is important to understand what a bidding war is. A bidding war in …
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