Neuromarketing is one of those buzz terms used to describe a recent infatuation with new technology. It’s promise is simple. Consumers make buying decisions based on unconscious factors that are out of their control. The purpose of neuromarketing is to anticipate unconscious reactions and provide the ultimate sales platform: an emotional and logical boot in the direction of your checkout cart. It is a study driven by the emerging field of neuro web design. When I look at the challenges facing web designers in 2012, I’m grateful that I never …
Article by Finch Sells. Read entire story here.
