Destination and Display URL Not Matching?

Okay…geeky blog post coming…you’ve been warned… The BlackHatters were interested earlier this week when we were searching for the term ‘cocktails’ in Google (don’t ask!) If you Google ‘cocktails’ you get the following SERP delivered… We were particularly interested in the Smirnoff ad… The display URL is www.youtube.com/Recipes but when you click on the Headline of the
Article by Black Hat PPC. Read entire story here.