Backlink analysis tools are one of those “necessary evils” to conducting a proper SEO campaign, or competing in search. It was true before Google launched the Penguin update but because of Penguin and the way Google shifted the way they rank websites, I’ve found backlink analysis absolutely critical to learning the “new rules” to SEO. Rather than take everyone’s ill-gotten advice about what ranks
Article by the average genius. Read entire story here.
