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Brian Nagele has had a lot of success building online businesses, but nothing could have prepared him for what he has been able to achieve on Facebook.
After his niche sites were hit by Google’s Helpful Content Update, he fully understood the importance of diversifying his traffic, and he turned to Facebook.
He started building Facebook pages, and some of his posts started going viral. Once Facebook noticed the engagement he was getting, he got invited to the platform’s Performance Bonus Program. After one of his new pages in the program earned $11k its first month, he was hooked.
Today he’s earning $20k per month posted viral content on his Facebook pages.
Don’t miss this episode, where he shared a ton of his secrets and gives listeners the tools to get started earning money on Facebook.
You can join Brian’s Social Growth Mastery Class to get all his strategies in a video course.
Watch the Full Episode
Brian begins by sharing a bit of his backstory, which starts back in 1999. He has a fascinating trajectory, from building a $4 million/year website and newsletter to opening his own SEO and social media agencies.
After diving into the niche website market and building several successful sites, the HCU came along and decimated them, highlighting the importance of diversifying traffic.
In that process, Brian’s had a lot of success with Facebook, in particular the Performance Bonus Program.
He talks about how it works and what he thinks the requirements are to get invited, since they haven’t been officially published by Facebook. He talks about his initial posts on his Facebook page and how much he earned the first time a post went viral.
He started to create more pages and get invited to the program, with one of his new, month-old pages earning $11k his first month.
He offers advice on getting started, how much content to post initially, how to determine which type of content to publish, and his experience with unlocking badges.
Then he explains the difference between likes and followers and how he targets them, and shares some great tips for setting up your ads.
Brian then talks about niche selection, posting content, what type of content works and what doesn’t, and what kinds of details to focus on.
He also talks about the tools and resources he uses to create and get ideas for his content, such as mining Google Images, Pinterest, and his competitors’ pages.
Brian shares details about how he outsources work and then offers advice on what to do if you’re “doing all the things” and your page is stuck.
He also talks about how time-consuming running a page in the Bonus Program is and what he understands about how money is earned through the program.
Lastly, Brian talks about leveraging your Facebook page beyond the program and earning money on Amazon or growing an email list.
He also talks about the possibility of setting up additional pages in sub-niches of your main niche as a way to expand your business.
Topics Brian Nagele Talks About
- His experience online
- How he rebounds after adversity
- Facebook Performance Bonus Program
- Getting accepted
- Ad campaigns
- Engagement and niche selection
- Posting and creating content
- Outsourcing
- Getting unstuck
- Daily time commitment
- Earning money
- Beyond the program
- Pages in sub-niches
Links & Resources
Transcript
Jared: All right. All right. Welcome back to the niche pursuits podcast. My name is Jared Bauman today. We are joined by Brian Nagel with social buddy, Brian. Welcome on board.
Brian: Yeah. Great to be here. A big fan of your podcast. Been watching and listening for a long time. So I’ve learned a lot. So I’m hoping I can, uh, help share some learnings on mine as well.
Jared: I can’t wait to have you here. I was surprised to learn. I kind of feel like a talk show host right now. It’s like a long time, a long time listener, first time caller sort of scenario here. Definitely. Yeah. Uh, I know for, for you, you were saying you haven’t been on many podcasts before. Really excited to have you today.
We’re, we’re talking about something that is. Really caught the, the, the, the online world by storm right now. And, uh, and, and that’s kind of this, this, the success that you and some other people are having with the Facebook bonus program. So, I hope you, uh, I hope you’re rolling up your sleeves today. Cause we, we could be here for several hours.
We’ll try to keep it to under an hour, but I’m really excited to have you on board.
Brian: Yeah, absolutely. Buckle up. It’s going to be a good one. Uh, excited to share.
Jared: So you and I were joking before we hit record, like, um, you, you have a lot of other online experience before you started dabbling in this program.
I mean, catch us up on, on, on your history, your backstory, you know, and kind of get us up to the point where, where we start talking about the Facebook bonus program.
Brian: Yeah, I guess I’m a little OG. I started my career in 1999. So looking at like 25 years, I don’t feel that old, but some days I do. Um, but yeah, my brother and I started our first website in 1999, 2000 era.
Um, it was a local website called Philly tonight had, um, like where to go, what to do in Philadelphia. We had a local newsletter, like one of your last guests, we had the local thing going and, uh, built it up to a pretty big company for us. It was. Took about like five, six years. We got to about 4 million a year in revenue.
Wow. Um, yep. And I mean, I’ve been doing this so long. There’s, I’ve seen a lot of successes and a lot of adversity, you know, first start out with the. com bubble, right? So everybody was getting their websites going and then all of a sudden they crash. And then we, um, we build up our site through all of that.
Had some success with the local things. We branched out to all these different cities and turned it into a cities tonight, which was like Philly tonight in Denver tonight and all these different tonights. And, uh, we had some major brands as clients and then the financial crisis happens. And we lost our biggest, uh, client, which was probably 3 million to the 4 million a year.
So that devastated the business. So I’m like, all right, I’m not putting my eggs in that basket, one basket anymore, you know? Um, so it took some time off. I did, I opened a restaurant and bar. If anybody watching this ever feels like they want to get out of digital marketing and open a restaurant or bar, call me and I’m going to talk you out of it.
It is one of the hardest jobs in the world. So I don’t recommend it, but, um, I’ve always loved digital marketing, but that background really helped me in the restaurant and bar industry and made it successful. So I got out of that for like, after like five years, um, jumped back into digital marketing, open an SEO agency, manage clients.
Uh, started a social media agency called social buddy, which is still a little active today. And then, uh, and then COVID hit. So we lost all of our clients, uh, when COVID hit for the SEO stuff, most of them, all the, like the local businesses and things like that.
Jared: So
Brian: we just dove like headfirst into niche publishing, like niche website publishing.
We had some sites and then we just used our SEO skills and just grew it to like millions of visitors a month for most of the sites had a lot of success. And, uh, we just kept, uh, you know, dialing in on, on our, our strengths. And unfortunately put all of our, uh, our eggs in the Google basket and, you know, helpful content hit.
So then we got nailed there in September and, you know, kind of forced us to scale back our team. And, and then all of a sudden I’m like, I really need to diversify all of our channels. We already started investing a little in social, but not as. Desperate, I guess you would say. And, uh, so finally rolled up my sleeves and jumped in there.
And I started figuring out Pinterest and Facebook and started having a lot of success with it. And it’s kind of where we are now. There’s a lot going on. I feel like a lot of people are in the same boat. Uh, I mean, all the Facebook groups and the forums, so many people got devastated by health content updates.
So, uh, we’re all looking for ways to either, either we quit and get another job, um, working for someone else. Or, you know, we try to find ways to. To, you know, save the ship, so to speak,
Jared: so we’re going to get into all your Facebook successes. Um, but I wanted to pause and ask you just 1 question about your, your backstory, because I, I think it would be helpful for a lot of people to hear the answer to this, like, especially for those people who this helpful content update is kind of their 1st.
Foray into, you know, having a business totally devastated, you know, there’s certainly stories about people who had a great successful website and then got crushed by the HCU. And that’s really demoralizing, right? But you’ve kind of had these sorts of things happen to you many, many times in your career.
I mean, just hearing about The dot com bust, uh, the losing your biggest client, uh, the restaurant, uh, you know, process COVID HCU, like that’s five I’m laying in one hand and you just continuously re regrew something new or doubled down on what was working. Um, like what, like how do you keep doing that? How do you keep having the capacity to bounce back and not get super bummed out or, um, you know, or, or kind of just give up on it.
Brian: Yeah, that’s a, that’s a great point. Um, Even my parents are like, man, you’re really resilient, especially through all this adversity, you know, you’ve gone through. Really successful stuff. You’ve got knocked down. And I think that’s the important part, you know, it’s like you as an entrepreneur, not everything’s going to be perfect and you’re going to get hit with, you know, some issues, whether it’s legal troubles or, you know, competition or AI comes out and changes the game, you know, or Google updates.
I’ve seen so many Google updates. I think it’s just really important. And for me, I, when helpful content hit, I got. Obviously bummed you’re making like the business is making six figures a month and you have all these employees and everything But you just can’t panic, you know There’s always you don’t know what you don’t know and I found that I’ve come out stronger After like a tragic event like losing a three million dollar client Uh, the dot com bubble, Google updates, Instagram updates, whatever it might be.
It kind of, you have to change your mentality a little bit to be like, all right, well, there’s probably stuff I haven’t been doing that now I’m going to be forced to do and check out. And for me, it’s just kind of like the stock market. You know, things go up, they crash a little bit, then they get stronger.
You know, a few months later, a year later, if you stick with it and you really care, you know, so I think don’t give up, you know, this is why hopefully some of the stuff you learn here, extra money can come in and help save the ship a little bit or keep the lights on. And, uh, yeah, just, just don’t give up.
Jared: Amen. Love it. Absolutely. Love it. Um, let’s, let’s get into Facebook here. So you have been experimenting with a lot of stuff, maybe set the stage on what we’re talking about today. Cause I know the Facebook bonus program is. You know, for those of you listening who are kind of new to this, like it’s one of many ways you can get traffic and get, um, earning, you can get earning money from Facebook.
Um, and then I’d love to hear just maybe where you’re at in terms of the results you’re getting right now, just to help set the stage for people so they can kind of get, um, an idea of the scope.
Brian: Yeah, absolutely. So I think people are familiar with some of the social platforms paying creators. So you have like, um, YouTube is probably the most like knowledgeable for most people.
It’s like, all right, you post your videos, they have AdSense share. Um, Facebook has a program called the performance bonus program. They also have ways you can earn money from other things like videos on reels. Um, so if you upload reels and they run some ads on it, you can make some money out of that.
They have in stream ads. And I believe if you have, if you do live videos, but then they have this whole separate program called the performance bonus program, which is based on like images and text and things like that. So you don’t have to do the silly Tik TOK dances to earn some money and you don’t have to have a video production crew and go through all that.
So this is for like normal posting of like, you know, memes or just your food photos or anything you can post on Facebook. It’s really about. Rewarding people who do that with their Facebook pages. You have to have a Facebook page and they, it’s about reach and engagement. So the more engagement, the more reach you get with your posts, the more you can earn.
Now, the thing about this, and by the way, again, going back to like, you don’t know what you don’t know. Like I didn’t know about this program and apparently it’s been going on for since like, I saw some screenshots from people I’m friends with, like, 2022, they’ve been doing this for 2023. Yeah.
Jared: You know, I feel like, I mean, not to, not to interrupt, but I, I feel it’s exactly like the Amazon influencer program last year when Spencer and I were getting going on it and it felt like such a new program that people were starting to talk about, but apparently it’s been around for years.
So it feels the same with, with this Facebook bonus program.
Brian: Yeah, until something forces your hand to kind of figure this stuff out. I think it’s really important though, I figured, I found it because I’m in some online communities and I also think I saw someone post on Facebook or maybe even Instagram of like a screenshot of like their bonus earnings, you know, they kind of, Hey, here’s what I made this month from Facebook.
I’m like, what do you mean made from Facebook? I’m like, now it started to click. I was like, okay. There’s all these like pages on Facebook that have no links to websites, so they don’t look like, like publishers, like most of us that have a website and, you know, affiliate site, whether or it’s a content site, and you’re trying to drive traffic to those sites.
I’ve seen all these like meme pages that are look like they’re getting tens of thousands of likes and shares. Like, what’s their motivation? Like, why? What makes them want to go on Facebook and just keep posting posts? Now it makes sense, right? So then I figured that out. So once you start doing your research, you realize that there’s a Facebook bonus program.
They’re paying pages to just post and but there’s a, there’s a little catch there. You have to meet a criteria to get in so that you have to be in certain countries and Then there’s, uh, you have to meet their monetization policies, which they’re kind of vague. And then you also, um, you know, they’re invited.
So you have to get invited to this thing. And the, the, the invite criteria is kind of like a mystery box. Like no one can really explain it. If they really, a couple of things, like in stream ads, they have criteria, you know, 10, 000 followers, you need to have like, X amount of millions of views on your videos.
Those things are pretty easy to understand with this performance bonus program. It’s like you’re not eligible yet, or you haven’t been invited. And there used to be a page you could click and say you’re interested, but that went away in the last month. Um, but now I know people are randomly getting invited.
So we used to think it was like, all right, you had to have 10, 000 followers and X, Y, Z, but then I know people are getting invited to this thing and they have 2000 followers and, you know, they just started the page two weeks ago and some people have their page for four years and have 100, 000 followers are not getting invites.
So it’s kind of all over the place, but I’ve kind of narrowed it down to. A few things to get invited. You have to be very active on it. Um, you have to have some sort of reach and engagement. So if you’re just posting every day and maybe once a day, you’re probably not going to get invited. But if you’re posting multiple times and there’s some engagement from your audience, like there’s a lot of likes and shares and activity, all of a sudden you’ll get this email that says, Hey, you’ve been invited to participate.
Um, which is pretty cool. So it took me a little while for my first one to figure it out. And then once I got into the program, I started checking it every day. And I’m like, all right, did I earn any money today? Oh, how, you know, this is kind of cool. And then all of a sudden, like one of my posts went viral and I was like, wow, okay, let’s see how much I earned on it.
And I was shocked. It was like, I think it had like 30, 000 shares and likes on, on the Facebook post. And I looked in the, the, it tells you by post how much you can make your top performers and it was like 1, 000 this one post me
Jared: Wow.
Brian: So then I’m like, all right, then you get the itch. You’re like, I want to start posting like crazy and I’m going to come up with all these ideas.
I was already focused on Facebook and trying to drive traffic to my website. But once you can see you can start making some significant dollars, then you’re like, okay. So I think my first month I made about 4, 000 for my main Facebook page. At the same time this whole thing started, I realized you can have multiple pages.
Earning in this program, each one has to get invited. So I went through the same program, started up a second page. I had some other pages that were part of my niche site portfolio. I checked them, they were invited. So I, I started them up, but I didn’t really do a lot of posting on them, but I started new pages and by the second month, I think my main page made.
Over 9, 000 and my almost brand new page started within 60 days. It got accepted into the 30 days It got accepted in the program and with two month within two months the first month. I think it earned like 11, 000 a brand new Facebook page So, you know, this is something that whether you have a page that’s been around for years and a niche site, um, you can spark that up and get it going and start making some money if you get invited to this thing, or you can just start a brand new page.
You don’t even have to have a website, by the way, so that’s, it’s kind of the most amazing thing. You can just start a page right now. So
Jared: that is crazy quick traction. And a lot of money to earn from something so brand new. And, um, and so that’s why this is such an enticing topic to have you talk about, like cats out of the bag on that one.
This is really interesting. And you know, you’re not the only one. I have many friends and colleagues that are, are, are able to earn on this bonus program. Spencer’s talked over the past month about almost exactly to your point, Brian, like an old Facebook page that he was posting to for other reasons. Got asked to be a part of the program.
And then he had a couple of posts go viral. And that’s when he was like, Oh my goodness, I can see exactly how much I’m making. It was thousands of dollars per viral post. And so that’s when he doubled down and started posting a lot more. So very similar story there. And so I just kind of want to validate that.
I mean, maybe let’s, let’s, if we can, let’s, let’s start to kind of go through this program here and learn more from you in terms of what you’ve, what you’ve learned. Let’s, um, let’s start by just focusing a bit on. Getting accepted. So you talked about how it’s like, kind of like a combination of followers and we’ll call it engagement metrics.
Um, what are some tips that you have? Like very practical tips for people who are sitting on a Facebook page, maybe from an old niche site, or maybe they are just going to start a brand new page. Like, what are some tips to try to accelerate their ability to get invited into this program?
Brian: Yeah, sure. Um, yeah.
I have, I have a little system, whether it’s some of these actually are working or not working. I don’t know. It just works for me. So I’ve done this probably six, seven times now. So one of the things I first do is you obviously have to have a, have a page. So if you have an old page, fine. If you have a lot of content on there, great.
If you have, if you want to start a new page. Start it up, get your branding together, whatever the niche might be, put a bunch of posts on there for both old, old and new pages. I suggest running a page like campaign. So you have the old school, um, Facebook, you can invite people to follow your page and those are pretty effective.
It seems like everyone that’s doing this right now, that’s, that’s like the number one thing that. Everybody across the board is doing is spending a little bit of money with Facebook and trying to get people to like their page
Jared: because you do need a certain number of followers.
Brian: You do. And, and once you start getting, yeah, yeah.
Once you start getting like getting moving with your, your engagement, your reach, people start following you organically, but to really give it a kickstart to get to that certain point, you should run a face or page like campaign. And I think Um, how much you want to run? It really depends. I’m usually around like five to 10 a day, but if you really want to scale it up fast, um, you could spend a hundred dollars a day on this stuff and get a lot of followers.
The key is you want to make sure that your campaigns are probably generating, um, likes under like 10 cents or less. I hear a lot of people getting like some people getting like one cent per page like, and obviously. You can put a lot of budget behind that, but realistically five to 10 cents is good. If you’re looking at like 20, 30 cents a like, it’s probably your, your ad or your targeting is off.
So we can go into like an hour show just about the targeting and try to optimize ads, but run a page like campaign. And that’s the first thing I would definitely do. Um, the other things would be, Pumping out content. So not just one post a day, you know, you should be doing at least six posts per day. So schedule them out during normal business times or when you think your audience would be online, but try to get some volume on your posts.
The most important thing about that is because you need to start testing and what works with your audience. And I’ve found that like testing and measuring and trying different things is probably one of the most important things to do. How do you know what’s going to work? Well, the first thing you should do is probably research.
So, like, look at other pages in your niche. And see who’s successful right now. I was blown away by looking at some of the, cause we’re, we’re in SEO. Most people that I know started this with SEO and then they jumped into Facebook. So with SEO, you look at like the biggest players in your niche and you’d be surprised to see some of these like giant companies like owned by dot dash Meredith, you know, like some of these big publications are really doing poorly on Facebook.
They, they just don’t really have. the platform figured out. And then there’s someone like, yeah. And then there’s someone in their basement, you know, in some part of the world that has a niche page, no website, and they’re crushing it on Facebook. So I think you have to really look at a whole bunch of different pages, see who’s getting thousands of likes, thousands of shares, start going through it and figure out what it is.
Is it the size of the image or what type of posts are there? There’s all those kind of things. And then, um, I also noticed it was weird. I wasn’t getting invited to the program and I’m like, let me just post some videos to see what happens. And my main page is in the cocktails niche. So I just made a cocktail video of me like poured a drink and I just put it up on, on the page.
And, um, And then within like a day or two, we got invited. I thought it was weird. So I did it with another page of mine and the same thing happened again. So I’m like, Oh, wait, I mean, I’m not really trying to do the video thing, but just adding the video might have sparked something in the algorithm to get us the invite.
I have no idea. But that’s just one thing I noticed is put a couple like, even if it’s like stock videos up there just to see what happens. Um, they also have like with your, Pages. You can do this like weekly challenge or like levels that you can unlock badges. I started playing that game a lot, just to unlock badges, like post five times in a week and do like a certain amount of comments and all that.
And I noticed once I started doing that with a few of my pages, they got invited right away. So maybe there’s, they, it’s like, they want you to be engaged with the page and there are certain things you need to unlock in order to get. into this program. There’s probably people will tell you they don’t do any of that stuff and get invited anyway, but these are just some things that I do.
Jared: Well, I, and I’m glad you’re sharing. Like, I’m glad you’re sharing it and people can, you know, take it for what it’s worth. Like Brian’s on here. He’s gotten a bunch of pages, uh, accepted and he’s just sharing things he’s done. Doesn’t necessarily mean they’re causal or corollary, but these are things you’ve done that have created some traction for you.
Absolutely. Yeah. So, uh, let’s see. Got to have a page, got to have a certain number of page likes or followers. Uh, two questions there. If I could, uh, if I could ask about that, there’s likes and there’s followers. Is there a difference in, does it matter? And then when it comes to creating a campaign to generate likes, are you concerned at all with any targeting?
I know you said you could do an entire hour podcast on that. Fair enough. But just if someone’s going to go press the, uh, the, the generate likes, uh, you know, kind of button and set that up. Like, do they need to target? U S traffic or do they need to target, um, interests in their specific niche, their Facebook page is about.
Brian: That’s a great question. So I target us traffic just that’s always been my audience, but maybe you’re in a, uh, approved country like, uh, the UK, Australia, I don’t, I don’t even know if Spain or something like that, so it really depends on your niche, but I would target what you think your niche is, um, what you’ve always been targeting, but us seems to always pay way more attention.
better for RPMs on ads and other things. So maybe there’s better earning potential in one of those, you know, in the U S versus somewhere else. Um, so I w I would definitely target us if you can, if you can. And then I would also experiment with the rest of the ads. Like there’s been ads that I run that I target the specific, like the interest, the niche interest.
And then I also don’t target anything and I just say like 18 to 65 plus U. S. And so I think that there is some, there’s some metrics there that I could probably say one works better than the other, maybe slightly. But I really think it comes down to your, your, your ad. So keep it short, simple, have an image that matches your niche that entices people to like, wait, what is that?
And then they want to follow your page. Um, the other thing you can do, and I don’t know if a lot of people know this, If you look at a Facebook page that’s doing really well and you click on the about, there’s a little thing that says page transparency. So you go to the page transparency part and you can see if that page is running, currently running ads.
And under that there is an ad library that you can see the ads that they’re running right now. So if you see a page in your niche that’s doing really well, they might be running these page like ads and you can just see the ad they’re running. Somewhat copy it or, or something just like it, you know, obviously use your own images and copyrights and things like that, but you know, use it as like a kind of template for yours and test it out.
But I always think tests run like five different ads, test everything. Um, but as long as you’re under like five, you know, 10 cents per per page, like you’re good to go. And to answer your other question about likes versus follows, I don’t know why Facebook has both of them. It’s kind of weird. Like, it’s like the weirdest thing.
I had the conversation the other day. I’m like, what’s the difference between why do you have likes and why do you have follows? I think people who like your page also follow, but followers aren’t likers because I think what happened is once they did the feed. Where they put the little link in your feed if you’re like, cause you, a lot of your, um, your content might be shown to a non followers and when they suggest to post to you, there’s a little follow link next to that post, I guess that’s how you get a lot more followers than the likes and likes are usually, I’ve only seen mostly likes through the light campaigns.
Jared: Okay.
Brian: It
Jared: doesn’t sound like it matters. Anyways, I don’t think I’ve just always wondered. I figured I have this expert here. I’ll ask him. I think programmers
Brian: are like, we’re not touching it. We’re just going to leave it as is.
Jared: I code too messy. It’s too legacy. We’re just going to leave it.
Brian: Exactly.
Jared: Um, and just for clarity, like you said, Hey, throw, you know, as, as an example, you’re like, you were talking about 5 a day as a good amount, maybe to throw it at a likes campaign, if you’re getting 5 cents, that’s a hundred likes per day.
I mean, you’ll be at a thousand. In 10 days, you’ll be at 3000 in a month. Like that’s a very reasonable amount of time for people to get their head around in terms of for a 5 a day, you can be at least within the range of requirements there within called maybe a month or less.
Brian: Yeah. And I think. For me, I’m going to test a new page and I want to ramp it up like 100 a day and see how fast I can get this thing invited, um, or not.
Right. So it might have 10, 000, um, follows and not get any invites that we used to think there was a 30 day period like that. The page had to be at least 30 days old. I still think that might hold true. But again, there’s probably outliers that say I started the page last week and I got invited. So, um, So no matter what you’re doing, I, and I, around like three to five and around that 10, 000 mark somewhere, you’ll get the invite if you’re doing all this stuff we’re talking about today.
Jared: Well, let’s talk about the second component of it, which is engagement. And I guess my first question on engagement is, it feels like niche, niche selection is really important here. Um, you talked about the dot dash merit sites, the type of content they post, not getting nearly as much engagement. How much of engagement is dependent on picking a niche that actually has the potential for virality for the type of stuff that will work well on this bonus program?
Brian: I think there’s two, two ways to look at it. There’s two types of people that might be interested in doing this. The, the first type of person is someone Who already has a website, they have a niche. So your niche is basically already decided for you if you want to help your current business. So obviously focus, if you’re in the weddings niche or the, you know, uh, food blogger niche, you know, stick, stay in your lane and, and focus on that.
Um, it really, I think it does help to have like a, uh, an affinity group that really likes something all the time, all year round. Um, I have a wedding website that we. We’re working on for a long time, affiliate content, things like that. Um, I have not done a Facebook page for that. I just don’t know if it’s the right niche for Facebook.
It is amazing on Pinterest. It does extremely well on Pinterest, but I, I don’t know if there’s a audience that is really into weddings all year round, except for like wedding planners and things like that. Um, but most of the time for like weddings, people are searching for, What are the best fall wedding colors?
Right. And so they’re planning a wedding. They’re probably in that mode right now. I don’t know if it’s someone you would target on Facebook to have a Facebook follower for a while for the wedding niche. I haven’t tested or even researched. And I should be like, um, financial niches, you know, so how is like dot dash Meredith, like they have investopedia and there’s like nerd wallet and the points guys and like those type of websites.
I wonder if they might be doing well on Facebook. Maybe not. Maybe it’s something that people want. Financial information or tips and things like that. But I find that the food niche is incredible. So if you’re a food blogger, um, the Facebook niche is great for you. Uh, we have cocktail websites, so those do really well.
I have a phishing website. It was an affiliate site. My dad and I started like 10 years ago and I’m actually teaching my 77 year old dad how to do Facebook and he just started going viral. So, um, I taught him everything he’s doing it and his pages are getting like tens of thousands of likes on each post now.
So, um, so it can work across a lot of niches. I think like. Most of the niches, if you already got into like affiliate marketing or niche websites, you know, publishing, you probably already have it figured out, you know?
Jared: Yeah. I’m trying to think the same examples. Like if you run like a tax website, like maybe that wouldn’t go very viral, but.
But at the same time, like you said, until you test it, who knows? And I think your point about doing some, some research is a good one. Like, you know, you can go out there and see if there are other Facebook pages that are successful in your niche, um, and go and try to, you know, undo some of the things that they’re doing well.
Um, Let’s talk about the content. Like what type of content should people be posting? You’re saying you gotta post a lot. I think you said six times a day from my notes. You know, that’s good range to be in. That’s a lot of content. A lot of people listening are in the SEO headspace. Six posts a day. You know, I think there’s a big transition that has to happen from SEO to Facebook in terms of your mindset and your approach, but walk through what that content looks like, what that production schedule looks like.
Any tips you can share along that line?
Brian: Yeah, absolutely. Um. I’m going to relate this at first to the cocktail blog that I have. So when we were doing SEO, it was all about roundups and roundups did the best in, in Google search. They also had higher RPM. So we were very focused on like, what are the. Top 10 pineapple vodka cocktails and then we would list out the top 10 cocktails.
Um, For us that doesn’t resonate as well with our audience on facebook I mean, we’ll put that out there and get some likes and comments and stuff like that. But um We found that the individual recipes of those cocktails themselves do extremely well, especially if they’re like crazy ingredients or weird names.
Um, we just had one that went viral because that Huk Tua girl that, uh, was like crazy, you know, that is internet famous now, everybody in the world knows her. Um, we, during that whole thing, when I saw it like ramping up a little bit, we, uh, I talked to one of our bartender, we have actual bartenders that make these drinks.
So, um, my business partner is a bartender and he, he, um, well, he owns a bar. So he, he made a drink called the hop to a whatever, it had like a banana and some cream of coconut and some other things, pineapple juice, all this stuff. And it was, it was pretty funny. So we posted that and that got like a hundred thousand shares within like four days.
It was crazy. Oh my gosh. Yeah. Yeah. So it went completely viral. Um, but if I, if we posted like an old fashioned, everybody knows what that is, you know, and those don’t get any traction at all. So we just like, stop doing it. But I think it’s really about, like you said, changing your mindset. You know, keywords are one thing.
Yeah, people might be like hundreds of thousands of millions of people might be looking for a recipe for an old fashioned through Google because they, you know, they maybe forget the exact ingredients and stuff like that. But if you put a picture of an old fashioned on your Facebook page, everybody’s like, I know what that is.
Like, I don’t care. Yeah. Um, but if you put something like, you know, I don’t just like not unusual, I would say, um, or really, uh, exciting for the person who wants to do something new, that’s where you start getting, you know, A lot of traction on things. And it’s really all about shares. I think I feel like the more people tagging their friends in it and sharing it rather than likes.
Um, that’s when things start going viral to talk about post types. I think you mentioned this maybe even as well. Traditionally, what we would do is as SEO is we would and publishers and this is what the dot dash Meredith’s are doing and why they’re not successful. Is most people just do what’s called a link post.
And again, there’s going to be outliers. Some people I know are doing wildly successful results with this stuff. But for the most part, link posts don’t work as well in most niches because the link post is like you take the URL, you put it in your Facebook page, it pulls in the featured image and like the meta description and things like that.
It’s kind of like the, The easy button for Facebook, you know, you can syndicate that from your blog and it’s kind of easy to do. But I’ve noticed that I did that for years and nothing really worked on Facebook. And that’s why I was like, man, Facebook just doesn’t really have it. So we didn’t pay a lot of attention to it.
It wasn’t until one day I, I accidentally, I got took like, One of our best pins from Pinterest. And it was like the tall version, not, you know, against all of Facebook’s guidelines. Like if you do a blog, if you do a search on Google and say, what size image should you post on Facebook? You’ll get like, all right, you should only do squares and landscape on Facebook posts.
And I found that to be completely wrong. Like that is. Absolutely wrong. The ones that do the best are the ones that take up more real estate on the scroll, and you’ll still get these images that are the taller version. So like a portrait size version doesn’t really get cut off as much. And I even did the pins that are like the 1500 tall by a thousand wide.
And they went viral and that’s where I started figuring out, wait, maybe it’s the image size. I’m listening to all like the blogs out there that you read on the first page of Google results and they’re all wrong. So I started testing that and then that’s when I really started figuring out, okay, let’s look at some of the other sites that are pages that are doing well.
They had the tall images. So I’m like, Oh, okay. And then I started saying, all right, do they have text on the image? Do they have how much text and where is the text and what colors are doing well? So I think. That’s the kind of mindset you need to have is like, all right, start looking at like the, my dad always said this, the devil’s in the details, right?
So there’s all these like little details. You need to look at all the successful posts and figure out what’s working. And then as you see your own successful posts and ones that fail, start taking notes. And then start doing more of the ones that are successful and less of the ones that are failing right now.
Jared: And I think it’s such an important point. We had, um, we had Andy Skraga on, um, a while back, a little while back. And, uh, he talked a lot about Facebook and how to drive traffic to your website from Facebook. A lot of the strategies are somewhat similar, have overlap, but this is the bonus programs. All you don’t need to drive people.
Off of Facebook. It’s all about keeping people on Facebook and you get paid because of the virality, literally the number of people that ended up seeing your, your, your posts. Right? So, um, I think if you’re wondering if there’s some distinction between that interview and this one, some similar things, but the, the difference here is you’re not trying to get people off of Facebook in order to make money.
Brian: I think it’s a bonus bonus, right? Uh, I think if you depends on where your mind is first, if you’re trying to drive traffic to your, your website and you’re able to do that, but at the same time, you’re able to increase engagement and earn money through Facebook. Now it’s like you get the best of both. Um, but you do not need a website.
There are people that I know that have pages of zero links in their, in their posts, and they’re making tens of thousands of dollars a month, have millions of likes per month. And they’re just posting memes. Like, I wish my, like, high school teacher could see me now. Right? Like, I, I just post memes all day long and I make tens of thousands of dollars, you know?
It’s like, you know, it’s crazy. So, um, I, I just feel like there, there’s something for everybody if, if you’re into stuff. Like, if you have, and I think you mentioned this and I maybe didn’t answer it, but, you know, there’s a, You have to post six times a day or 12 times a day. How do you get all this content?
There’s, there’s a lot of ways to get content. I do not recommend stealing people’s content. Right. Um, people steal my content all the time. We have custom designs. We do. Um, I use like either a VA that does designs for me or sometimes five or gigs, or even I do a lot of designing myself. But when there’s all these people stealing my images and posting on their page and getting they’re getting tens of thousands of likes using my stuff and I can report them and they get their page like basically shut down or they lose their monetization.
That’s how you can violate the monetization policy. So I don’t recommend taking people’s content. But you can take the ideas of the content, right? Um, so see what’s working for other people. Like if you’re in the food niche and you see that like a garlic parmesan chicken wings worked really well for some will make it, you know, and take a picture of it or you might already have a picture of it.
I think for SEO is we have probably have lots of content on our websites, especially if you have a roundup of you have a roundup on your page that has. Uh, like 15 items in the roundup, you should probably be able to use 15 images from that roundup plus the featured image that you’ve had. So now there’s 16 pieces of content that you can put on Facebook.
So I use repurpose some of your old SEO stuff that you spent so much time making and now use it and you can add a link in there if you want to and drive people back to that article. Um, or however it fits your niche, you know, don’t add any links if you don’t want to.
Jared: Let’s talk about how you’re creating the content, you know, uh, what tools you’re using.
Um, you know, uh, one of the first things that comes to mind for me is I’m like, okay, I’m not a very funny guy. Like, I laugh at the memes, but I never think of them. Like, how do I come up with 12 funny memes per day when I can hardly think of one right now at the top of my head? Um, where are you going to create this content?
Where are you using, how are you kind of, coming up with it?
Brian: Good question. Again, I’m like looking at what else is successful on other pages. Um, so I saw we, we started a page, um, about a tequila and we noticed in the tequila niche that people responded pretty well to like funny tequila posts. And we were Weeks.
We started looking at, you know, you can ask chat GPT. Give me some funny tequila quotes and stuff like that. It’s usually kind of garbage unless, you know, really know how to use chat GPT and fine tune the prompts. The other thing you can do is like. Most of these funny tequila quotes or fishing quotes or anything, if you’re going to do that type of post, they’re already been said, like you’re, they’ve been used for 10, you know, years, 15, 20, 100 years, whatever.
So we just go to all the main sources, you can Google it and go to Google images, see what posts are out there for these types of tequila memes or fishing memes. Um, you can go to Pinterest, it’ll load it with ideas over there. Uh, look at other Facebook page pages, but then put your own unique stuff. Spin on it, right?
So we would take some of these quotes and create like, uh, um, either take a original picture of ours for, um, like a margarita. And, or just have like a, uh, obvious, like AI, um, image. And then you would put like, uh, it’s margarita degrees outside, you know, cause it’s so hot and we put that on one and it was like 50, 000 shares was crazy cause it was like heat wave and 90 something degrees out.
So like the, you know, you get those ideas and that was somewhere, somehow we found that we just put it into a spreadsheet and you know, we’re, one of our VAs is just collecting those, these like tequila quotes all day long. Right. I’m sure there’s whiskey quotes and vodka quotes, and that’s our niche. You know, then there’s probably, you know, there’s definitely fishing quotes.
My dad’s doing a lot of the fishing memes and fishing quotes. So that’s working out well. Um, and just keep testing it, you know, test different backgrounds, you know, so if you put the, you know, on a light background or dark texts, dark background, I’ll kind of put an image in the background. It depends on what image it is.
You know, there’s, there’s a lot of things. Just don’t steal. That’s probably the biggest advice.
Jared: It sounds like a lot of this, maybe once you get a process down, could really be done by someone on your team. A VA is somebody else. Like you could really process this out. Um, how much are you leaning on VAs or other types of sources to help you with this?
Brian: We, um, I think we have a team of five right now, so our team used to be 20 something before helpful content update. And, um, Now we have about five people. So we have research, one person doing research, someone doing Canva. So you talk about tools. We use Canva a lot. So Canva is a great tool. And if you pay for Canva Pro, this is what is amazing.
They have, you have access to their stock photo library. So if I’m sure you can find any image in there that you want, especially like with cocktails, if we didn’t have a cocktail that we made ourselves or had an image of, you could type in whiskey sour, there’s 20 whiskey sour, um, cocktails in there. The images that you can use as part of Canva pro pull right into your image editor, put the name, the text, whatever you want on there and then just boom, put it right to Facebook.
So, um, Canva is a great tool for that. So VA is, yeah, I think what’s important is. If you’re familiar with working with VAs or training anyone there and you’re the subject matter expert like like me I figured this Facebook thing out. How can I train a VA how to do this? And it’s been a painful process, you know, like especially because VAs are for me are not in the US They’re based in the Philippines for me So they’re not really familiar with Um, I don’t drink a lot of liquor as much as, you know, I might be, or, um, some of the, the, the industry kind of stuff, cocktails and mixers and, you know, what, what the, the text should look like and all that kind of stuff.
So, um, there’s going to be a learning curve there, but what I do is I just create videos and just kind of walk them through step by step of Here’s how you create a image. Here’s how you do research. Here’s how you create an image. Here’s how you post. Here’s how you track stuff and, um, use the tools, you know, for other tools we use, um, we use the Facebook, uh, planner to schedule out some stuff.
We also use a tool called Strebio, which is really, I love it. Um, it has intelligence so you can load in all the competitor pages and see what their most popular stuff is over the last, you Month, year, whatever. It shows you all the data. Um, and you can even schedule there. The other big thing is they allow you to do a comment, the first comments when you post.
We like putting the link in the first comment. I heard Andy talking about this on your show too. Um, I find that that is getting, we used to put it in the caption and we’re like, Oh, I think Facebook throttles down your reach if you’re putting too many links in there or put a link in the caption. You’re reaching your engagements lower, but we find that putting the link in the first comment doesn’t really have a negative effect on it.
We see a lot of traction with that. So, um, VA is there only going to be probably 80 percent as good as you are on things, but at least if you can teach them the systems and process. And the most important thing is devils in the details. Give them constant feedback. Always watch their work and make sure that you’re just managing them properly.
But yeah, I have two pages that are completely run by VAs and the one is the one that made 12, 000 or 11, 000 in a month.
Jared: Let’s say someone dives into this and puts a little money towards page likes. Uh, post 6 to 12 times a day, does their research, looks into what works, looks at Pinterest, looks at Google images, looks at other Facebook pages, puts together 6 to 12 posts per day.
Many of them memes. Many of them may be referencing individual posts or individual things on their, their, their website. But let’s say after a month or two. They’re haven’t been invited yet to the bonus program. They’re not getting a ton of engagement on their posts. Maybe they’re getting a couple likes, a couple shares, a few comments, but nothing that would indicate a high level of engagement.
What are some things to look at to get unstuck? Some, you know, some different things to try to figure out like, why isn’t it working?
Brian: That’s a great, great question. Um, there’s a little, there’s a few things you can do. And one, I, and again, it’s correlation, right? So, um, I’ve had pages that aren’t doing what I thought they would be doing.
And I look back at my processes. I’m like, Oh shit, I left one thing out. You know, there’s like this one, one thing. And, or something I didn’t think was a part of the process that actually ended up being a part of the process. Why this page not work? Well, I was engaging with some of my audience, right? So I would, when people comment or ask questions, I would just go in and like their comments, or I’m just, you know, Posting and checking things.
I’m commenting back. I think you need to still engage. You need to spend a little bit of time and engage with your audience just to show Facebook. You’re not just like posting, posting, posting and not contributing to community. So that might help. The other thing that I find is rather powerful for me that again, people are probably saying I don’t do this at all, but, um, I found my phishing page was doing okay and it wasn’t really taking off.
It already got accepted into the program, but the engagement just wasn’t there. And I was like, man, this thing should be doing much better than it is. Again, my dad was running it, so I didn’t want to like. Just jumped in, but he went on vacation two weeks ago, last week. And I had to kind of take over a little bit for him while he’s away.
And I realized that I didn’t teach him that for everybody that reacts to your posts, you can invite those people to follow your page. I don’t know if you’ve seen that before, but on the meta meta has like the business. facebook. com. If you go to that, it’s the meta suite. And if you can manage your page from there, And you can see all your stuff.
So you have your ads, you can get from there, your, your inbox, your comments, all that stuff. But there’s a little thing on the homepage of that, that if you scroll down, it’s like you can invite your personal friends to follow your page, but, or you can invite people who’ve engaged with your content. And there’s a limit of about thousand per day.
But I’ve done this religiously every day on my most successful pages where I just go in and I click, you know, invite, invite, invite, and you can invite up to a thousand people per day and it sends out everyone an invite saying, I don’t know what the actual like language is, but it sends them something.
So you reacted with this page or you, you did something follow them. And I feel like you get some followers back, but it increases the engagement somehow. Yeah. And that’s what happened to the phishing page. We started doing that and there’s two ways to do it. There’s one, like, uh, it’s like an easy way to do it, which if you’re not doing it at all, do this.
There’s another way to go to individual posts. You can like invite people, like by just tapping, tapping, tapping. Um, I don’t know. I tried both and they both seemed to work, but my phishing page took off. Like I started doing it four days, five days in a row. And on the fifth day, One of our posts got 10, 000 likes and then the next day a 20, 000 on a different post.
So I was like, what the heck is going on here? And that’s the only thing I did different. So I don’t know. I think just being involved, like just really taking advantage of everything with the Facebook page. It’s not like SEO where you get an article up there and then you move on to the next one. You don’t have to worry about that article for a year to update it or so you need to be, you need to be involved.
It’s a lot more. Time consuming. There’s a lot more work involved, but if you can train a VA, how to just do your likes every day for you, which I have, then you don’t have to worry about it.
Jared: How many hours a day should someone realistically carve out? I’ll say per page, let’s assume people are going after, you know, one page.
Like, what does this look like on a daily basis? Cause it does sound to your point. Like you got to, this isn’t set and forget. This does involve daily posting, daily interaction. You can schedule that those posts out, but you got to create the post. There’s some daily interactions you just talked about that will help.
Like what kind of time, whether it’s per day, per week, should people kind of anticipate landing on. Um, both with themselves or maybe if they want to use a VA.
Brian: Yeah. I think in the beginning, you’re going to spend a lot of time on it just because you’re learning. So you, you need to spend time on it, figure out, does this work?
Does that work? And constantly be involved. Um, right now, if I just had my one page and I was only spending time on that, I think I could spend like an hour, maybe two hours if I really wanted to load up a calendar of stuff. Um, per day. So, that’s it. Like an hour a day and I’d be fine.
Jared: Good. That’s a great benchmark.
I, totally makes sense. First couple months, first month, whatever it is, it’s gonna take you a while to figure it out. But that’s with everything in life, right? Exactly. Um, hey, let’s talk earnings a bit, um, because it is this nebulous cloud of my content goes viral. I get checks. Great. But like what correlations have you picked up in terms of how much money people can expect to make?
Like, is it? I’m trying to think in terms of what we understand about content that generates income via ads on social media. Our websites, right? And like certain niches perform better in terms of RPMs and others. Um, uh, but we’re used to kind of an RPM metric in terms of per thousand visitors we drive, we get paid a certain amount.
Like, how do we get our minds around, um, how much we’re going to make from virality? Or is there any science that you’ve seen to it?
Brian: Yeah, there’s, it’s kind of like a black box, because there’s no real metrics. Um, you do get to see how much you’ve earned. You can see how much their top performing posts are earning.
But I’ve seen some stuff. Like where it’s posted well, and let’s say I had 20, 000 shares and made a thousand bucks and then we’ll have another post that does 40, 000 likes and shares and makes 800. So I’m like, what the heck’s going on? Like, why did this one outperform the other one? Yeah. And there’s probably a number of reasons for that.
I mean, um, By niche, I’m just going to take like our RPMs and if you use Mediavine, Raptive, whoever, you know, you probably know that like certain niches make more money than other niches, so that will that probably plays into this as well. Certain countries make more than other countries. So if your, if your post goes viral in India.
That’s like really low RPMs and advertisers aren’t targeting it. So you might get really low results, but if it goes viral and it’s a U. S. based audience and it’s in the financial niche, you know, you’re probably going to make some money out of it. I think I’m just making assumptions here, but, and there’s probably fluctuations too.
Like in May, my earnings were huge. They were like, I couldn’t believe how much we were making off this stuff. And in June, they dipped a little bit, even with like the same amount of, Reach and engagement. Although I did go on vacation. So I probably stepped back a little bit, but then um now in july they’re a little lower because same thing happens with like media vine and ad rates and stuff like that like the the first month of the quarter is usually low and then July is also the first month of the half second half of the year and advertising budgets get squashed in like the first couple weeks while they try to re tune their budgets and all that stuff.
So I’m just thinking that, like, it’s following kind of the same pattern, you know, like May, June or high and then July is gonna be low and then fourth quarter. Hopefully everything’s really high. Like it, it was last year. So, um, I hope that answers your question.
Jared: No, that does. Yeah. Well, I mean, all that makes sense.
And I hadn’t even unpacked like all the nuanced. Behind every post you have that goes viral. Well, where’d it go viral? What was the content about? What are the ad rates at that time? Just generally speaking? Um, I mean, there’s so many factors. It makes sense. Why? Yeah. You know, if you did a viral meme about soccer in Brazil, it’s going to pay, it might go really viral cause soccer is so popular in Brazil, but it might not pay as well.
Cause the ad rate, you know, it’s like, there’s so many factors that go into it. So that makes a lot of sense.
Brian: Yeah. I just know when things go viral, you make money. So your, your goal is to, don’t overthink it.
Jared: Make sure you
Brian: just. I, I would say like just pump out content, you know, is going to go viral. And I think this is just me where just conspiracy theory here, but I feel like each page has like a, um, some sort of engagement score on your page.
If you’re constantly putting out low quality content just to put out content, I feel like Facebook knows it and kind of related to your old authority score on, on SEO, right? Yep. So if your quality score is low, like you’re probably not going to get a lot of reach in there. They’re going to show you to a small batch of people and that’s it.
And it’s going to kind of die out. But I have my, on my main cocktails page, we had that hop to a post that had a hundred thousand shares on it, maybe even more. And since then the momentum has been so high that anytime I post It’s getting like a thousand likes and shares almost like almost the majority of the stuff is going viral of some some port point.
But like, if your score, if your trust score, your engagement score, whatever it is, is high because you put out great content that resonates with your audience and they engage with it a lot. And you’re constantly going to get these viral aspects to, you know, your schedule.
Jared: Maybe starting to wrap things up here, like.
What can you do beyond the bonus program with a page like this? Have you done more with any of the pages that you’ve created that are part of the bonus program? And we touched on a bit earlier, like you don’t need to drive people off of Facebook for this concept to work. But how is, how, how could this layer into, um, other areas that you can generate income and drive traffic with this concept playing out properly?
Brian: Yeah, it’s great. Great question. Um, so a few things. One, I’m also concentrating on trying to grow my newsletters. So there’s, um, there’s, it’s interesting. I found like a little just hack that when people scroll over you in your page name in the feed, there’s a button that you, I think most people know there’s like a call to action button you can put on your Facebook page.
I put like, I switched that to, uh, I think by default message and it uses the Facebook messenger. I switched that to sign up and I put it to my newsletter landing page and my newsletter subscriptions like tripled. Um, so that helped out a lot there. So I’m getting thousands and thousands of newsletter subscribers per month just by doing that.
Um, I am also in the Amazon Influencer program, but not doing the videos yet or anything like that. But we are putting, so a lot of people ask when we post pictures, where’d you get that glassware? And I’ll put in the comments, like, oh, here’s the, Amazon link for that. Um, and we send them to our Amazon store.
So using affiliate links is great. Um, using the, uh, the newsletter subscribe. I think there’s a crossover between Pinterest and, um, and Facebook. So stuff that I saw was working well on Pinterest, tried it on Facebook and it worked well. And then later on, Pinterest started like kind of flattening out, plateauing a little bit.
Um, we were pumping out the same type of image all the time, but we changed things up a little different on Facebook. So I said, let me try some of the Facebook stuff on Pinterest. And then boom, Pinterest took off again. So it’s like, there’s some, you know, if you coordinate properly with all of your creatives, you can really test and measure things across multiple platforms.
Jared: Um, any final thoughts? Anything we didn’t cover. I’m looking over our agenda, which was long, by the way, folks, if you’re wondering and, um, we got through a lot of it, but anything we missed or any big high level points that you want to kind of wrap things up for people, um, as we kind of start to bring this thing to a close.
Brian: Yeah, absolutely. So the one thing we didn’t touch on was going beyond just one page. All right, so especially if you’re in a niche, I’ll just relate to cocktails for now, because that’s the big one I’m in. We have our main page, which is our brand. It’s My Bartender, if you want to check it out. Um, but we also decided that we have such affinity groups towards specific spirits.
So like, there’s people that are really into tequila, people that are really into bourbon and whiskey, and other vodkas. So why shouldn’t we have multiple pages and set up Pages for those specific groups. So sub, sub niche basically. And so we have our branded page, which is our, our bartender page that has everything.
It covers all, all types of liquor and spirits and stuff. And then we have, uh, we set up a tequila page and a vodka page and a whiskey page, and those are doing extremely well. And we’re generating bonus income on that, but we’re also layering in, uh, Links to our main website. It’s not the primary focus of those.
Those are more set up for the bonus program. But we do sneak in some, you know, posts to try to drive traffic to my, my bartender site. So, You know that if you’re in a dog niche, you know, you have your dog page, maybe have a page for pugs and golden retrievers. You know, if you’re in, uh, fishing, you might have like a fishing page, but then trout fishing or saltwater versus freshwater, you know, like, so have.
Multiple pages. If you can scale it, it’s all about scaling, right? So, um, if you’re going to dedicate some time to it, you’re going to train some VAs, start testing the new pages with your training processes. That’s what I did with the tequila page. I was like, here’s what worked on the main one. Yeah. Can we do this with a tequila page?
And it, it worked just as good or even better because it was a small niche group.
Jared: Makes total sense. Makes total sense. I mean, that’s a tried and true strategy. A lot of people will be familiar with from website creation, you know?
Brian: Yeah.
Jared: But it sounds a lot harder on websites and a lot easier to get that sort of scale here.
Brian: Yeah.
Jared: Brian, what, what do you, where, where can people kind of follow along with what you’re doing as it relates to the bonus program? Maybe learn more, you know, what do you have for people to be able to take advantage of?
Brian: Yeah. So I have, um, I have a website called social buddy. com and I have a lot of like Facebook tips, Instagram stuff going on there.
You can check it out. Um, it wasn’t my agency website years ago, we got out of the agency world, um, but we just launched a course to, uh, train people on how to do this Facebook stuff. Basically I took all my training materials and everything I do to teach my VAs and wrapped it up into an accessible course, step by step on how to do all the stuff we’re doing here.
So you’ll be able to access that if you go to socialbuddy. com.
Jared: Okay. Very good. We’ll include a link to that in the show notes. Uh, I love talking about this. I just, you know, we’ve been talking about on the news section of the podcast for the last couple of months, just different ways people are reinventing themselves, specifically coming out of a lot of the problems that we’ve had with driving traffic from Google, right?
Like in the reinvention and so many different people discovering new ways of getting in front of people and getting their stuff in front of people. This is just an exciting thing that you, you can do. Kind of discovered and came on and shared about thanks for sharing all your tips today. I’ve learned a ton.
I’m sure a lot of people are going to be really inspired by this.
Brian: Yeah, absolutely. I’m very happy to share. I’m glad I could contribute back.
Jared: Well, thanks, Brian. Good to have you on after all the years of listening. I appreciate you coming on. And, uh, until we talk again, thanks so much. All right. Thank you.