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Do you run a SaaS company with a business goal of building a strong brand name and massively increasing your conversions?
Well, in that case, you should consider creating some solid backlinks for your business. By doing that, you can easily increase your visibility, drive in more organic traffic, and build a strong reputation amongst your potential customers.
But the question is, what is link building, and how does it work? In this article we’ll look at it in detail and tell you some of the most important reasons why every Saas company should have a solid link building strategy.
To help you come up with a good link building strategy, we’ll also tell you how you can create powerful backlinks that can help you improve the strength of your Domain name.
So let’s get started.
What is Link Building and How Does it Work
Link building is nothing but a powerful SEO strategy that many businesses have been ignoring. But it can have a very strong effect on your website by showing Google that your website is a credible source that people can rely on.
Let me explain it to you in detail.
Let’s start with what link building means. Link building is a search engine optimization technique in which you link other websites to your website through various methods.
When you do that, you can point out your website to the other site’s audience and encourage them to visit it. As a result, your site starts generating steady referral traffic.
Also, when another credible website links back to your site, it helps create trust for your site in the eyes of Google. This happens because getting linked by other online property suggests that your website can be relied upon.
Google loves such websites and favors ranking them over websites with no backlinks. And as such, your site starters ranking better in search results.
Also, when you have more backlinks, your domain name starts getting stronger, which is very important for better search rankings.
Now that you know what link building is and how it works, let’s move on to understand some of the powerful ways to create backlinks for your SaaS company.
How to Create Backlinks for Your SaaS Company
Creating backlinks can be tough. But it’s not impossible. If you want to create some solid backlinks for your website, here are a few strategies you can follow.
1. Guest Posting
Guest posting is one of the most popular ways to earn a backlink for your business.
In this strategy, you reach out to a website that accepts guest posting and ask them for a backlink in exchange for a high-quality article.
But the trick in making this work in your favor is to reach out to publications that are focused in your niche. That way, you don’t just bag a backlink but also get a whole new set of audiences to learn about your business.
2. Create High Quality Media Files
Another brilliant way of earning some solid backlinks is to create some valuable and high-quality media files for your website.
This can be an interesting infographic, gifs, memes, or anything that you think can be valuable for your users.
Just don’t forget to clearly state that anyone is free to use your media files if they are open to mention your site in return.
People love using graphics, images and memes, etc., on their website. So if you can create some high-quality media files, you can easily get others to use it.
People won’t mind mentioning your site if they can use it for free.
3. Reclaim Unlinked Mention
A very easy way to increase your backlinks is by reclaiming unlinked mentions. All you have to do is to keep an eye on who is mentioning your brand or products. Just reach out to them and politely ask for a mention.
Keeping an eye on it is easy and can be done for free. You just need to create Google Alerts for the terms you want to be notified for upon being mentioned. Google will automatically notify you every time these terms are mentioned on the internet.
Once you get the notification, you just need to check whether or not your brand was mentioned. If not, just send out an email reclaiming it.
So that’s a little about link building, why it’s important and how you can build it. Link building isn’t easy. It can take time. But no matter how difficult it might be, the benefits are way beyond comparison. So don’t give up. Keep trying. Even a few solid backlinks can make a huge difference.
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Syed Balkhi is an award-winning entrepreneur and online marketing expert. He is the co-founder of OptinMonster, WPBeginner, MonsterInsights, and WPForms.