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Are you ready to start marketing your brand through videos?
Digital marketing is a competitive landscape, but it remains the best way to get your brand out there. Video marketing is one of the most powerful tools. It allows people to see your brand and what you offer.
It also engages all human senses, allowing watchers to get a full grasp of your content. Studies show that video marketing is more effective than other content types.
Are you new to the video format? This article covers five essential tips to create an effective video marketing strategy.
1. Explore Different Platforms
When video marketing, it’s crucial not to focus on one platform. Online users spend time on more than one video platform. When you think of video marketing, the first platform that may come to mind is YouTube.
However, there are more platforms at your disposal. It would help to think of your target audience when choosing the best platform to share your videos. Instagram is popular among the younger audience.
If your target audience covers teenagers and young adults, try Instagram. You may also consider Facebook and Snapchat.
2. Try Various Styles
Video campaigns can also come in a variety of formats. Vlogging and live streaming are great ways to connect with customers in real-time. Tutorials and how-to videos are best for informing your customers about a new product.
If you’re introducing your brand, we recommend trying animated doodle videos. Animated videos often require less effort than live videos. You don’t have to worry about gathering a director or actors.
Want to learn more about making doodle videos? Check out this complete guide.
3. Create Emotional Impact
Emotions are a driving force in customer-making decisions. If you want to ensure your video convert watchers into buyers, play into their emotions. You can touch on your values and morals as a company.
Find a subject that you’re sure can connect with viewers’ hearts. Show how your product or service can change their life for the better. A great way to do this is with customer testimonials.
4. Optimize With SEO
If you own a website, you may already be familiar with SEO. However, Search Engine Optimization does not only apply to websites and blog posts. Take it a step further by optimizing your videos for web search.
If you’re using YouTube, SEO optimization is a must. Incorporate your keywords into your title and description. Ensure to use relevant tags to boost your video up the rankings.
5. Add Closed Captions
Closed captions are crucial to making your videos more inclusive. It allows viewers with disabling hearing loss to enjoy your content. It can also help viewers watching content in public places, such as in a library or a noisy bus.
What You Need for Your Video Marketing Strategy
Want to create a strong video marketing campaign? Use the tips above to build your following base and boost conversion.
Video marketing is only one part of a good digital marketing campaign. If you want to find out more about creating a strong marketing strategy, check out our other blog posts!